How do I stack up vs competitors?
Your URL plus up to 3 competitor URLs, one per line. Positive gap means you lead; negative means you trail.
Competitor URL compare
When should I compare URLs with competitor URLs?
Use this URL compare tool when two pages target the same search intent and funnel stage. It benchmarks competitor URLs against your page across citation readiness, technical SEO, conversion, and lead capture.
Next actions
- Check overall gap first.
- Inspect dimensions to find weakest area.
- Fix via URL review and rerun benchmark.
Illustrative score gap
B2B SaaS benchmark
If your score is 62 and the best competitor scores 80, the gap is -18.
This is a calculation example, not a customer result. Run a new review after changes to measure progress.
Get competitor benchmark template
Contact Ethan for the Notion benchmark template to share findings with content, SEO, and product teams.
Contact us for the templateCommon questions
How is the score gap calculated?
The gap is your page score minus the highest competitor score. A positive number means you lead; a negative number means you trail.
Which competitor pages should I compare?
Use one to three public pages that answer the same question for the same audience and buying stage. Comparing unrelated pages makes the gap less useful.
Does a better score prove that rankings or sales improved?
No. The comparison is a diagnostic. After making changes, rerun the review and separately check real search, AI citation, and business outcomes.