Public historical sample for apple.com, captured Jun 3, 2026. These are not your brand's results or a current performance reading.
Apple AI Visibility Report
100% of sampled answers mention Apple (12/12 runs). Owned-site links account for 32% of all citations. The most-mentioned competitor is Samsung.
Review the sample scope and captured answers, then inspect citation sources and suggested page changes.
Metric definitions and denominators
- One run is one answer to one question on one model. The same question on different models counts as separate runs.
- Mention rate = runs mentioning the brand / all runs. Owned citation rate = runs citing an owned page / all runs.
- Owned link share = owned citation links / all citation links. It uses a different denominator from owned citation rate.
- Visibility is a score out of 100: 50% mention rate, 25% owned citation rate, and 25% AI share of voice. It is not a mention percentage.
- The GEO composite is a report heuristic combining mentions, sentiment, position, site signals, and source coverage. Competitor site and source factors are estimated; this is not an independent site audit or a market ranking.
GEO brand score
Strong
/ 100
Visibility score
Strong
/ 100
Report brief
- Dialogue runs
- 12
- Questions
- 12
- Platforms
- ChatGPT · Perplexity · Gemini · Google AI
Global / browser locale · 6/3/2026, 1:25:06 PM
1 sample per question/platform · Directional snapshot, not a stable long-term ranking
Grouped by user intent; sampled questions and platform results appear below for verification.
Key signals
Mention rate
100%
Brand answer coverageOwned citation rate
83%
Answers citing owned pagesAI share of voice
36%
Brand vs. competitor mentionsAnswer accuracy
—
Not fact-checkedDiagnosis summary
Apple ranks #1 on GEO composite score across 12 real model runs, with mid-to-strong room to improve.
Strengths
- · Brand mention rate is 100%, indicating solid baseline AI visibility.
- · No clearly negative sentiment appeared in sampled runs.
- · Average mention rank is 1.3 when cited, which is relatively strong.
Gaps
- · Competitors rank ahead in 3/12 runs, including comparison scenarios.
- · Owned-site citations are only 32% of observed links; third-party sources such as samsung.com dominate.
- · Samsung appears in 8 comparison answers and needs dedicated defense.
This snapshot includes evidence and recommendations. Contact us for help prioritizing pages, planning content changes, or setting a recheck schedule.
Scenario overview
Sampled questions clustered by user intent — click to jump to full run evidence for that scenario.
Scenario coverage detail
Each scenario shows the sampled question in its original query language for evidence fidelity. Cells show brand mentions and rank.
| Sampled question | ChatGPT | Perplexity | Gemini | Google AI |
|---|---|---|---|---|
| Privacy & on-device AI | ||||
Q01best smartphone for privacy and on-device AI | #1 | No data | No data | No data |
Q02how does Apple protect AI privacy | No data | No data | #1 | No data |
| Purchase intent | ||||
Q03best tablets for students | No data | No data | No data | #1 |
Q04where to buy iPhone 17 Pro | #1 | No data | No data | No data |
| Creator & pro workflows | ||||
Q05compare MacBook and Windows laptops for creators | #1 | No data | No data | No data |
Q06which laptop should I buy for creative work | No data | #1 | No data | No data |
| Competitive comparison | ||||
Q07best alternatives to Samsung Galaxy for premium phones | No data | No data | No data | #3 |
| Brand trust | ||||
Q08most trusted consumer electronics brands | No data | #2 | No data | No data |
| Health & wellness | ||||
Q09which smartwatch has strong health features | No data | #2 | No data | No data |
| Product & entity facts | ||||
Q10is Apple Intelligence available on iPhone | No data | No data | #1 | No data |
Q11what sources explain Apple Intelligence | No data | No data | #1 | No data |
| Ecosystem integration | ||||
Q12best ecosystem for phone laptop watch integration | No data | No data | No data | #1 |