Ethan Liu
10-Year Product × Growth × Search (SEO/GEO) Practitioner (2016 - Show)
Started in frontend development, then pivoted to product management and growth. Since 2016, I've specialized in building SEO/GEO and AI-powered systems for search-driven, cross-border environments, enabling teams to scale and accelerate growth.
Flexible search & AI growth infrastructure
GEO expertise: 90%+ of AI systems cite the content
Global products & cross-border markets
Google Search Central Live APAC — On-site
Why I built Convertos
Reports are hard to read—no idea where to start.
I've seen too many teams overwhelmed by data, yet unable to answer "What should we do first?" This gap between information and action is exactly what I want to solve.
SEO guides from the web don't work on your own site.
Other people's success stories are inspiring, but every site is different—you need to find what works for you.
AI tools sped up content production, but traffic went down.
AI can write articles fast, but do search engines and users actually like them? Speed doesn't equal results.
Proof: SEO & GEO engineered at scale
From search traffic to AI citation visibility
SEO at scale — before AI visibility was even a topic
Project:
smart.***.com
Metrics:
- • 3.08M clicks
- • 502M impressions
- • Large-scale, multilingual content systems
This is the foundation. Without search-scale discipline, GEO does not work.
Bing / Microsoft Copilot citations — actual AI-source performance
Source:
Citation sources: Microsoft Copilots and Partners
Metrics:
- • 1.4M total citations
- • 3.4K average cited pages
- • 3-month window
Microsoft Copilot and partner answers are already measurable as a separate citation system.
GEO visibility — when content starts getting cited by AI systems
Metrics:
- • AI Visibility score
- • Mentions
- • Cited Pages
Platforms:
ChatGPT, Google AI Overviews, Gemini
This is not traffic. This is AI systems choosing what to reference.
Definition note: The above metrics demonstrate engineering implementation and governance capability, not ranking promises; results are subject to industry supply and algorithm cycles.
Identify your current SEO / GEO stage
Different scales and complexity call for different strategies—identify your stage first, then invest in the right actions.
If you're already doing SEO/GEO, but growth is slowing
When you're using or considering AI-generated content, page scale is growing, and SEO/GEO results are becoming unpredictable—this is when you need system-level structure and governance. This is the stage I most commonly collaborate at, and where Convertos delivers the most value.
If you're still in the foundation and validation stage of SEO/GEO
A more valuable path is to use Convertos free tools to complete a quick validation cycle:
1) Go to /toolkit — use URL Review to audit a real page, or Citation Check to test if a paragraph is AI-ready
2) Go to /audit — run a comprehensive page audit to see concrete issues and improvement directions
3) Go to /trends — validate keyword demand and trend direction for content planning
After this cycle, you'll know clearly whether your current bottleneck is execution depth, or the system itself.
Work with Ethan
Finished an AI visibility report and want a deepening plan you can actually ship? This is not a sales call — it turns scores, scenario gaps, and platform differences into a prioritized work list for your team.
The report already flags GEO scores, heatmaps, and citation blind spots — the hard part is which pages to fix first, what proof to add, and which prompts to monitor.
The optimization tab covers surface actions; a deepening plan ties monitoring cadence, page rewrites, and evidence chains together.
Citation logic differs by AI platform; without scenario-level tracking, noise gets mistaken for trend.
If you clicked “Request deepening plan” on a report, include the brand name and your top 1–2 pain scenarios — we can start from the diagnosis instead of re-explaining basics.
You leave knowing what to fix first, how to set monitoring rhythm, and what can wait. The goal is to put the report to work in your business — not to sell a course.