Schema Tag
Uses structured markup to make entities and claims machine-readable for both search and AI assistants.
Useful for improving factual parsing and automated understanding quality.
EEAT context
- Clear entity modeling
- Consistent JSON-LD implementation
- Higher extractability for snippets and citations
3 posts
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2026-06-041 min
Google Merchant Listing SEO: Product Schema, Merchant Center Feed, and Free Listings
A practical Google Merchant SEO guide for ecommerce and marketplace teams: Product + Offer schema, Merchant Center feed rules, Free Listings, variants, shipping, returns, and rollout priorities.
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2026-05-251 min
Google’s 2026 Generative AI Search Guide: What Actually Changes
A practical reading of Google’s May 2026 guide to generative AI features in Search: AI Overviews, AI Mode, AEO/GEO, llms.txt, and execution priorities.
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2026-05-091 min
Google FAQ Rich Results Are Gone: What SEO Teams Should Do
Google FAQ rich results stopped appearing in Search on May 7, 2026. Learn what changed, what to keep, and how to rebuild FAQ content.