Experiment name,Specific hypothesis,Product list and version,Language or market,Device scope,Visitor eligibility,User identification and deduplication,Same-product attribution rule,Product-view event definition,Successful add-to-cart event definition,Purchase event definition,Observation window,Handling direct purchase paths,Randomization unit,Original version,Test version,Only change,Conditions held constant,Start time,End time,Planned sample and minimum detectable effect,Planned analysis time,Eligible visitors in original group,Eligible visitors in test group,Successful cart users in original group,Successful cart users in test group,Subsequent purchasers in original group,Subsequent purchasers in test group,Order count recorded separately,Cancellations and refunds,Page loading and errors,Group differences and statistical uncertainty,Traffic or promotion changes,Conclusion and applicable scope,Next step