Branded prompts can make AI visibility look healthier than it is.
They test whether a system can recall a company it was explicitly given.
Non-branded prompts test whether the same company is discovered for a real problem, category, or buying situation.
Build prompt clusters around jobs, comparisons, and constraints.
Record mention, recommendation, citation, and position separately.
Repeat the same prompts across platforms and dates.
The gap between branded and non-branded results shows whether the brand is merely known or genuinely associated with the category.