WEBVTT

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Branded prompts can make AI visibility look healthier than it is.

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They test whether a system can recall a company it was explicitly given.

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Non-branded prompts test whether the same company is discovered for a real problem, category, or buying situation.

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Build prompt clusters around jobs, comparisons, and constraints.

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Record mention, recommendation, citation, and position separately.

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Repeat the same prompts across platforms and dates.

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The gap between branded and non-branded results shows whether the brand is merely known or genuinely associated with the category.