WEBVTT 1 00:00:00.000 --> 00:00:03.516 In AI answers, ranking is often the wrong first question. 2 00:00:03.516 --> 00:00:07.383 A brand must enter the answer before its position can matter. 3 00:00:07.383 --> 00:00:10.547 Start by recording whether it is mentioned at all. 4 00:00:10.547 --> 00:00:15.821 Then check whether it is recommended, how it is described, and which sources are cited. 5 00:00:15.821 --> 00:00:20.743 A brand can be mentioned without a citation, or cited without a strong recommendation. 6 00:00:20.743 --> 00:00:22.150 Those are different failures. 7 00:00:22.150 --> 00:00:29.533 Measure the stages separately, improve the missing evidence or entity signals, and only discuss position after the brand is selected consistently.