WEBVTT

1
00:00:00.000 --> 00:00:03.924
Crawlability, indexation, and ranking are three separate diagnostic layers.

2
00:00:03.924 --> 00:00:08.284
First ask whether a search engine can fetch the page.

3
00:00:08.284 --> 00:00:12.208
Check status codes, robots rules, links, rendering, and logs.

4
00:00:12.208 --> 00:00:17.876
If fetching works, ask whether the engine kept the page in its index.

5
00:00:17.876 --> 00:00:21.365
Check canonicals, duplicates, soft errors, and page value.

6
00:00:21.365 --> 00:00:27.033
Only after both layers pass should you investigate relevance, authority, intent, and competition.

7
00:00:27.033 --> 00:00:30.085
Fixing titles cannot solve a blocked crawl.

8
00:00:30.085 --> 00:00:33.137
Resubmitting cannot make a weak duplicate rank.

9
00:00:33.137 --> 00:00:34.445
Diagnose in order.